Choose by look

Look to lash style Styling conventions, not rules.
LookStyleLengthBand
EverydayNaturalClose to your ownClear or thin
Soft and flutteryWispyMixedClear or thin
Night outCat-eye or fullLonger at the outer cornerBlack or clear
Big eventDramaticLonger, fullerBlack

Try the lash styles gallery and the eye shape finder.

Strip, cluster or magnetic

Types compared
TypeSpeedControlGlue
StripFastMediumYes
ClusterSlowerHighBond and seal
MagneticFastMediumNo lash glue

See strip vs cluster.

Before you buy

  • Check the band: clear or black, thin or thick.
  • Check the fibre: synthetic, faux mink or other. We do not recommend real mink.
  • Check the stated reuse figure, which is the maker's claim.
  • Buy a glue and remover too: glue guide.

New to application? Read how to apply false eyelashes.

Matching lashes to your eye shape

Eye shape changes which style looks best. Hooded eyes often benefit from lift at the outer corner, round eyes from a balanced shape, and almond eyes work with most. These are styling conventions, not rules, and many people are a mix of shapes. Use the eye shape finder to see yours, then open the lash map for a length for each zone.

Eye shape to style Starting points you can adjust.
Eye shapeTryWhy
AlmondMost stylesBalanced shape
HoodedWispy with outer liftShows under the fold
RoundCat-eye taperElongates the shape
MonolidCurled, mixed lengthStays visible

Don't forget glue, tools and care

A good pair needs good support. A glue you can see going on, a remover and a case make the lashes easier to apply and last longer. See our glue guide and reuse guide.

InnerCentreOuter
Lash lines are usually planned in three zones: inner, centre and outer. Original illustration.
False lash formats at a glance General differences between the main at-home formats. Individual products vary.
FormatHow it goes onBest forWatch out for
Strip lashesOne band placed along the whole lash lineFirst-timers and quick event looksA stiff band can lift at the corners
Cluster lashesSmall sections placed one at a timeCustom density and placementNeeds patience and a steady hand
Magnetic lashesMagnets (liner or sandwich pairs) instead of glueAnyone who wants to skip lash glueMagnets can be fiddly; check the maker's guidance
Diagram comparing a strip lash with a set of individual clustersStrip: one bandClusters: placed one at a time
A strip is one band; clusters are placed one at a time. Original illustration.

Fibres and bands: what the label means

Most false lashes are made of synthetic fibre. Labels such as faux mink or silk usually describe the feel of a synthetic fibre rather than a natural one, so read the listing. We do not recommend real-mink lashes; our fibre guide explains the labels. The band matters as much as the fibre: a thin, flexible band sits closer to the lash line and is easier to trim, while a thick band is more visible and more likely to lift at the corners.

Pick the fibre for the feel you want, then check the band, the length and the maker's care instructions. If you are comparing two pairs, put the band and length side by side before you look at anything else.

What each choice changes

Most buying decisions come down to four features on the listing. Knowing what each one does makes two similar-looking packs easy to tell apart.

Features and what they change General guidance, not a rule for every brand.
FeatureChoose this forWatch out for
Thin clear bandBlending at the lash line with little linerCan be fiddly to hold while you place it
Black bandA built-in liner effectShows if it sits above the lash line
Short to medium lengthEveryday wear and glassesLess drama in photos
Graduated length (shorter inside)A lifted, open lookNeeds careful placement at the outer corner
MultipackKeeping spares or switching looksCheck every pair before use; a multipack can include uneven pairs
Pre-cut half lashesNo trimming, easy outer-corner liftDo not cover the whole lash line

A simple buying plan

  1. Pick the occasion. Everyday, an evening out or a big event decides length and fullness.
  2. Pick the type. Strip for speed, cluster for control, magnetic if you want to avoid lash glue.
  3. Check your eye shape. The eye shape finder takes a minute and points to styles that tend to suit.
  4. Choose a length near your own. One size up is plenty for a first pair.
  5. Add the support products. A glue you can see going on, a remover and a case.

If you want the lengths worked out zone by zone, open the lash map. Our how to choose false eyelashes guide goes deeper on every step.

Common buying mistakes and how to fix them

Mistakes and fixes
MistakeWhat happensFix
Buying the longest pairLooks heavy and lifts at the cornersGo one size up from your own length, not three
Ignoring the bandA thick band shows and feels stiffCheck band colour and thickness on the listing first
Skipping the glueA pack of lashes with nothing to hold themBuy a strip glue or a cluster bond with the lashes
Trusting the wear claimLashes do not last as long as the pack saysTreat every wear and reuse figure as the maker's claim
Choosing real minkAnimal welfare questionsChoose synthetic or faux fibres; see the label section above
No patch testIrritation near the eyePatch-test new glue 24 to 48 hours before use

When a pair goes wrong, it is rarely the lash itself. Most trouble comes from fit, glue or placement, which the application guide and trimming guide fix.

Who each type is for

  • Strip lashes suit anyone who wants a quick result for an event or a day out. See the strip lashes hub.
  • Cluster lashes suit people who like to customise and have the patience to place small pieces. See the cluster lashes hub.
  • Magnetic lashes suit people who want to skip lash glue and are happy to use a magnetic liner or a paired set. See the magnetic lashes hub.

Safety first: patch-test, keep adhesive out of your eye, and stop if you feel stinging or see redness or swelling that does not settle. For pain or a change in vision, see an eye doctor.

A short glossary of lash listings

Listings use a lot of shorthand. This short glossary covers the terms you will see most often, so you can compare two packs without guessing.

Terms you will see
TermMeaning
BandThe strip of material that holds the fibres
InvisibandA brand name for a thin flexible band; many makers use similar names
WispyFibres of mixed length that criss-cross
DemiA shorter, half-width style
Half lashA strip that covers only the outer half
Curl (C, D, DD)How strongly the fibres curve; see the curl chart
PairOne lash for each eye; a 4-pair pack holds four sets
ReusableThe maker says it can be worn again; treat the figure as a claim

When two packs look alike, compare the band, the length in millimetres and the number of pairs before you compare anything else.